Social Media Training for Sales Teams

THE RESEARCH IS CLEAR — EXECUTIVE SOCIAL MEDIA DRIVES MORE ENGAGEMENT FOR THE BRAND OVERALL.

Sales teams, in particular, can benefit from a strong social media presence, and we’ve seen this more than ever in a post-Covid world. With fewer opportunities for in person interaction, and with clients and prospects spending more time on social media, a strong personal digital presence is critical to build credibility and stay top of mind.

We recognize that some sales team members are already very active on social media, while others dislike it or don’t feel confident using it regularly. Through an initial conversation with you, we design a training program that fits your specific sales team’s capabilities, experience level and mindset.

A well-written, optimized profile is the top priority, as sales leaders’ and team members’ profiles are constantly viewed by prospects and clients who they are meeting with. Having a profile that positions them uniquely based on their background, skillset and area(s) of expertise will immediately build credibility and position them as an expert in their field.

We offer full day or half day sessions to cover the material and ensure your sales team comes out with a strong profile and a clear sense of what is required on an ongoing basis.

Sample Curriculum

(to be customized based on your specific needs)

  1. Introduction to the value of executive social media
    • Importance and implications in the post-Covid world
  2. LinkedIn profile optimization
    • A workshop style session where we will go section by section to have executives complete or optimize their profiles
  3. Social media strategy session
    • We will have executives make decisions on things like their social media objectives, the tone of voice they want to use, their overall positioning, the pillars and topics they want to be known for and the cadence they feel they can commit to
  1. Platform best practices
    • We will go over platform best practices to ensure executives feel confident about developing and posting ongoing content
    • We will prepare an initial list of industry-specific hashtags in advance and share some example content from influencers and competitor

1

Introduction to the value of social media for sales team members

  • From building credibility to staying top of mind with prospects and clients to expanding your digital network, there are many reasons today’s leaders need a strong, optimized social media presence

2

LinkedIn profile optimization

  • A workshop style session where we will go section by section to have your sales team optimize their LinkedIn profiles

 

3

Social media strategy

  • Each team member will complete an exercise to define their overall positioning, the pillars and topics they want to focus on for ongoing content development, the cadence they feel they can commit to, and ways they can expand their digital network

4

Platform best practices

  • We will go over platform best practices to ensure team members feel confident about developing and posting ongoing content, as well as expanding their networks on an ongoing basis
  • We will prepare an initial list of industry-specific hashtags in advance and share some example posts and content from influencers and competitors

Optional Post-Training Support

We have options to have your team members’ (or a subset) profiles reviewed by our expert team, including providing feedback and recommended language to ensure a fully optimized profile is launched that will best position your team for success.

We can also provide ongoing content creation for key leaders who don’t have the appetite or time to handle this themselves.

Submit the form below to discuss your Sales’ team’s social media training needs:


    Our Proprietary Advantage

    When developing our social media management packages and strategies, we don’t rely on guessing when it comes to what works and what doesn’t. That’s why we looked beyond the analytical software the current market offers and created our own in-house tool from the ground up. Our proprietary Social Intelligence Optimization (SIO) technology provides data-driven clarity when it comes to analyzing performance patterns and trends.

    Our SIO tool collects, categorizes, and analyzes datasets to help make thoughtful marketing decisions for each executive’s social media presence. Thanks to this in-depth data, we are able to set and achieve actionable business goals for our clients by developing a custom social media strategy.