21 Jul

Posted on July 21, 2022 in Articles

As an executive, being on social media has become an essential strategy for personal branding. Personal branding is beneficial for building trust with customers and improving your image. However, receiving engagement and followers can sometimes be difficult as social media trends evolve quickly. We explain four ways executives can grow their social media presence — which can sometimes even lead to them trending in the news. Keep reading for tips on how to increase your executive's engagement. ...

15 Jul

Posted on July 15, 2022 in Executive Spotlight

Chris Kempczinski has been an executive at Mcdonald's since 2015 and moved into the President and CEO position in 2019. He runs one of the largest and more successful fast food chains in the world — and he has an equally successful social media strategy. On social media, Kempczinski uses his platforms to connect with customers and promote his company. However, while his content is branded, he doesn’t come across as overly promotional or inauthentic. In this article, we analyze his Instagram and LinkedIn accounts and explain why Kempczinski is so effective at being a genuine brand ambassador.   An Approachable Brand Ambassador on Instagram  On Instagram, Kempczinski has over 7,450 followers. He mainly uses his Instagram to share stories featuring Mcdonald's employees from around the world. In the example below, Kempczinski’s caption shows how genuinely interested he is in meeting employees and hearing about...

24 Jun

Posted on June 24, 2022 in Executive Spotlight

The founder and CEO of Box Inc, Aaron Levie, is an innovative leader in the tech world — and online. On Twitter, Levie is a conversation starter and uses his platform to share his thoughts, opinions, and advice on software, technology, and crypto. He effectively uses his social media platform to authentically engage with his followers. Keep reading for our analysis of Levie’s online presence.    An Engaged Conversation Starter on Twitter On Twitter, Aaron Levie has a large audience with over 2.4 million followers. He has gained a large following by sharing his opinions, experiences, and even some jokes every now and then. Levie is a conversation starter and isn’t afraid to share his opinion and openly engage with other users. It's clear that he views this platform as a space to share his insights and interact with his followers and other...

03 Jun

Posted on June 3, 2022 in Executive Spotlight

Brian Chesky is the co-founder and CEO of Airbnb, an online marketplace where users can list or rent homes for travel purposes. On social media, Chesky has positioned himself as a compassionate and effective leader. He shares his business expertise, personal interests, and shows his support for his company.  Continue reading as we analyze Chesky’s Instagram and Twitter content to show how executives can create an effective social media presence by being business-oriented on Twitter and more casual on Instagram.    A Strong Leader on Twitter Chesky is very active on Twitter and this shows in the number of followers he has on this platform with over 481,000. On Twitter, he has positioned himself well as a thought leader in his industry by showcasing his leadership skills and sharing relevant company content. This type of positive first impression is extremely valuable and is what...

27 May

Posted on May 27, 2022 in Front Page Execs

The NBA playoffs have become a trending topic on Twitter as we get closer to the finals. Certain CEOs and executives have gone to Twitter to share their thoughts on the ongoing games. Executives involved in the NBA such as Micky Arison, Brandon Schneider, and Cynt Marshall have tweeted in support of their teams as the playoffs continue.  In this article, we will look at the top Tweets from these influential executives and how discussing trending topics on social media such as the NBA playoffs has also been beneficial for their brands.    Micky Arison  Chairman of Carnival Corporation Micky Arison took ownership of the Miami Heat in 1995. This week, the Miami Heat is playing the Boston Celtics in the Eastern Conference Finals. In light of this, Arison has used his Twitter account to support his team and spread positive messages about the...

17 May

Posted on May 17, 2022 in Executive Spotlight

Chief Executive Chair at Ann Summers and Knickerbox, Jacqueline Gold CBE is considered by many to be one of the most inspiring and successful executive women in the UK. In 1981, Gold wanted women to be able to purchase lingerie and sex toys in a high class environment. By 1987, Gold was appointed CEO of Ann Summers and turned a sex shop run by men into a multi-millon pound business run by women, for women.  On social media, Gold has created a women-centric and business-centric community by advocating for women’s autonomy and sharing her business advice throughout her content. Gold uses a comprehensive strategy across Instagram, LinkedIn, and Twitter. In this article, we will be looking at how effective Gold’s influential presence is on Instagram in particular.    Authenticity and Inspiration on Instagram At the time of this article’s publication, Jacqueline Gold’s Instagram...