LinkedIn Archives - Page 2 of 5 - Influential Executive

18 Nov

Build A Strategic Executive Social Media Presence In 5 Steps

Most brands today are active on many social media platforms — but more CEOs, executives, and business leaders are starting to see the value of being online as well. Executives on social media can be an impactful driving force when it comes to accomplishing business goals. The most effective executive social media accounts are the ones that curate a personal brand, while also complementing the company's overall marketing strategy. In this article, we go over five steps in building a strategic executive social media presence. Following these steps not only increases engagement on social media but can also drive results for the company’s overall marketing objectives. 1. Define your social media objectives and goals To produce an effective social media presence, there must be clear goals in place and objectives that can be met. Executives should align their online presence back to their company goals....

17:46 / Articles

28 Oct

Ebony Beckwith: Professional Across Three Social Media Platforms

Ebony Beckwith is Salesforce’s chief business officer and the chief of staff to one of the company’s CEOs, Marc Benioff. This is a significant role and, through social media, Beckwith has successfully demonstrated that she’s a strong leader. She uses her platforms on LinkedIn, Twitter, and Instagram to share thoughtful advice, mentor her followers, and give insights into being in the corporate world. Let's take a look at Beckwith’s social media presence and examine why she is so successful in creating a loyal audience. Keep reading to find out more insights. Sharing Professional Advice on LinkedIn On LinkedIn, Beckwith has over 40,000 followers, a large number cultivated over the years by sharing her accomplishments and tips for being a professional in any corporate field. The most impressive aspect of Beckwith’s social media is her hashtag usage which aligns with her corresponding show and...

18:04 / Executive Spotlight

21 Oct

Need To Hire Top Talent? Get Your CEO on Social Media

Establishing a strategic social media presence as an executive or CEO is beneficial for many reasons, such as being able to support the company’s marketing efforts and increasing brand awareness. However, not all the benefits have to do with external factors for the public or consumers. Another important reason for company executives to be on social media is that their content can resonate with potential and existing employees. Some benefits include building trust, improving retention, and supporting the company’s HR department with recruitment. Keep reading to learn why being on social media as an executive is important in building employee relationships. How CEOs Can Gain Respect From Employees Executives can build a loyal employee-centric follower base through social media. According to a study by the Brunswick Group, employees prefer to work for leaders who are active on social media because executives with an online...

19:43 / Articles

03 Oct

The Top Visual Design Industry Executives To Follow On Social Media

Social media is an effective tool for executives in the visual design industry as a way for them to create a personal brand — and support their company’s marketing efforts. Strategic visual content is an element most design executives would be well experienced with in their careers, but does their design expertise translate to social media? Content on sites such as Instagram, Pinterest, Twitter, and LinkedIn all have various design-related elements, whether it’s an image or a video. We analyze four executives from the visual design industry that effectively use their social media accounts to engage with their audience. Keep reading for four executives to follow. Scott Belsky, Executive Vice President of Adobe Adobe is the largest graphic design platform on the market. Many of the company’s executives are on LinkedIn, including executive vice president, Scott Belsky. His account has over 160,000 followers...

19:35 / Top Execs

09 Sep

Three Fortune 500 CEOs To Follow On Social Media

This year, the Fortune 500 CEOs stepped up their game on social media with more individuals on the list having an online presence. Being on social media offers many benefits for industry leaders, such as helping them drive toward company objectives, establishing themselves as thought leaders, and connecting with customers, stakeholders, and current and potential employees. Our team at Influential Executive researched each CEO on the Fortune 500 list to find how many of them have a social media account. As of August 2022, 70% of CEOs on the list have at least one social media account — an increase of 13% since 2020. In this article, we look at three interesting Fortune 500 CEOs we recommend following on social media across LinkedIn, Twitter, and Instagram. We chose these CEOs because they utilize the benefits of their respective platform effectively to share...

19:34 / Articles

12 Aug

Harriet Green: A Devoted Advisor On Social Media

Throughout her long career, Harriet Green has had extensive experience in the executive role. She’s the former chairman and CEO of IBM Asia Pacific and the former CEO of Thomas Cook Group. Aside from her business endeavors, Green is also an activist promoting diversity and an inspirational advisor. She shows this side of her life on social media by creating an authentic and welcoming community across LinkedIn, Instagram, and Twitter. In this article, we look at her presence on LinkedIn and Instagram to analyze what makes her an influential advisor on social media. Words of Wisdom on LinkedIn On LinkedIn, Harriet Green has over 61,000 followers and was named one of LinkedIn’s Top Voices. She shares a variety of topics including personal posts related to her interests, advice to help others achieve success, and newsletters written about her experiences. Sharing tips is an effective...

17:49 / Executive Spotlight

05 Aug

Molly Johnson-Jones: Using LinkedIn To Advocate For Remote Workers

Molly Johnson-Jones is the founder and CEO of Flexa Careers, a platform that verifies companies and provides more transparency when it comes to job hunting. She was recently named one of the U.K.’s Top Voices 2022 on LinkedIn in the Work-Life Balance category, a list that highlights top content creators on the platform. It comes as no surprise then that she sat down with U.K. Tech News for an interview where she shared her thoughts about LinkedIn. In this article, we explain and analyze the impressive content that Johnson-Jones shares on LinkedIn that has gained her a following. Advocating for a Flexible Work Culture Johnson-Jones has created a following of over 11,000 users on LinkedIn by striking up conversations and debates about her area of expertise — work-life culture. Her posts call for responses and reactions from her followers, which is an effective way...

14:51 / Front Page Execs

15 Jul

A Genuine Brand Ambassador On Social Media

Chris Kempczinski has been an executive at Mcdonald's since 2015 and moved into the President and CEO position in 2019. He runs one of the largest and more successful fast food chains in the world — and he has an equally successful social media strategy. On social media, Kempczinski uses his platforms to connect with customers and promote his company. However, while his content is branded, he doesn’t come across as overly promotional or inauthentic. In this article, we analyze his Instagram and LinkedIn accounts and explain why Kempczinski is so effective at being a genuine brand ambassador. An Approachable Brand Ambassador on Instagram On Instagram, Kempczinski has over 7,450 followers. He mainly uses his Instagram to share stories featuring Mcdonald's employees from around the world. In the example below, Kempczinski’s caption shows how genuinely interested he is in meeting employees and hearing about...

18:05 / Executive Spotlight

30 Jun

Using LinkedIn To Inspire Others

Thushara Karunaratne is an entrepreneur and CEO in the medical diagnostic industry in Sri Lanka. Recently, Karunaratne shared a post on LinkedIn about his personal struggle with having vitiligo, a skin condition that causes white patches to appear on the skin. He explained that he was hesitant about uploading a new profile picture due to his skin condition because he thought it might make his connections uncomfortable. His post went viral with many news sites covering the post and the impact it has had. By being open about his insecurities, Karunaratne encourages other executives to be honest and more comfortable on social media. He is an inspirational business leader and his post works toward ending the stigma around vitiligo. In this article, we analyze the benefits of using social media as a platform to share authentic content that takes on more personal...

17:20 / Front Page Execs

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