10 Jan

GreenBiz is an online media company that looks at sustainability from a business and technological standpoint. The site recently released their list of 20 C-suite executives whom Greenbiz believes will be making an impact in terms of leading their company with an environmentally-friendly mindset. ENGIE North America's CEO, Gwénaëlle Avice-Huet, made the list thanks to her work in moving the company away from the fossil fuel industry. Using her online presence and strong brand voice, she is a vocal advocate for decentralization and digitization, opening up data generated from ENGIE's wind farm in France to scientists and researchers. In this article, we will be analyzing her LinkedIn and Twitter social media profiles. We will look at how her social media content connects her values to her company's values and the ways executives on social can make use of similar practices in...

21:02 / Executive Spotlight
20 Dec

LinkedIn has released their list of the top 20 U.S. influencers on LinkedIn, which includes philanthropist Melinda Gates at #1, broadcaster Katie Couric at #10, and Wired's chief editor, Nicholas Thompson at #19. Coming in at #16 is Ed Bastian, who has had a long career at Delta Air Lines. He first joined the company in 1998 and has been serving as the CEO for the past three years. In this article, we will be looking at how Bastian uses LinkedIn and Instagram to shine the spotlight on Delta Air Lines. Unlike some of the other CEOs we have featured in our Executive Spotlight, Bastian makes stronger connections to his brand, with the majority of his posts directly mentioning Delta. We will analyze how executives can discuss their company branding on social media in a way that feels more authentic.     Why Executives...

13:32 / Executive Spotlight
13 Dec

Ed Roshitsh, the CEO of Dude Solutions, typically raises money for veteran charities every year, but this year's approach had a more personal touch. He posted on LinkedIn saying he would hold a draw to randomly select five U.S. armed forces members serving overseas and personally pay for their plane tickets home for the holidays. Roshitsh's post went viral, gaining attention not just from other LinkedIn users, but from the media and even other businesses. In this article, we will be analyzing his LinkedIn posts and consider how his generous actions impact his personal and company branding. We will also take a look at how executives can improve their social media post's reach through utilizing best practices.   Holidays for Heroes   Roshitsh made his original LinkedIn post at the end of November, announcing his plan to purchase plane tickets for five military personnel. After...

19:00 / Front Page Execs
06 Dec

Paul Polman is all about the “four Ps:" people, purpose, passion, and positive attitude. During his 10 years at Unilever, Polman was known for his own personal brand of responsible capitalism, focusing on sustainability. After stepping down as Unilever's CEO at the end of 2018, Polman went on to co-found IMAGINE, a B2B brand. It is a consulting firm that helps businesses tackle issues regarding climate change and inequality. Almost an entire year ago, we took an in-depth look at Polman’s Twitter account in our previous Executive Spotlight article. In this article, we will be analyzing his Twitter once more, as well as his LinkedIn profile for the first time, and see what–if anything–has changed since 2018.   Twitter: Sharing Articles with Users   Compared to our previous Twitter analysis, not much has changed with Polman’s content. He is still very consistent with the topics...

15:32 / Executive Spotlight
29 Nov

Employees are the most critical resource for any business, so by extension, employee retention is crucial in maintaining a productive and successful work environment. In one survey, 58% of employees say they have left or would leave a job with a negative workplace culture. There is a growing focus for companies in terms of building employee trust and loyalty, which is a topic Bernie Reifkind frequently posts about on his LinkedIn profile.   An Act of Kindness   Reifkind is the CEO of Premier Search, a hiring firm that works with healthcare companies to solve their staffing needs. The hiring process and finding the right person for the right role are all job-related aspects that Reifkind engages with on a day-to-day basis. On LinkedIn, his posts consist of providing real-life examples and advice to other executives, employees, and job hunters. In this article, we look...

14:21 / Front Page Execs
09 Apr

Richard Branson says, “I don’t see any separation between work and play – it’s all just living, and I love sharing all of it,” and his LinkedIn profile clearly reflects that sentiment. Dr. Yes—as he is affectionately referred to at Virgin—is a self-proclaimed dyslexic thinker who loathes ties and believes in turning ideas into reality, as demonstrated time and again at Virgin. Branson’s professional LinkedIn profile effectively showcases each aspect of his identity, blending business, personal, and larger social topics to position himself as both a reliable source of information and an approachable person. Richard Branson is currently the number one rated LinkedInfluencer—an exclusive collective of 500+ of the world’s foremost thinkers—let’s shift our executive spotlight to Richard Branson and take a closer look at how he uses LinkedIn to position himself as a revolutionary thought leader. Visuals Richard Branson uses all...

06:00 / Executive Spotlight
02 Apr

When it comes to creating an effective social media presence for business leaders and executives, LinkedIn is a great place to start. Because the platform is best-positioned for professional networking, most executives will already have, or can easily build, a base network of personal and professional connections, creating a strong, credible foundation for ultimately attracting prospective talent, customers and investors. Like anything, though, a poorly managed social presence may be more detrimental than having no presence at all. In this post, we’ve laid out some basic best-practice guidelines to help you get started and make the most out of your executive social media presence with an optimized LinkedIn profile. "Like anything, a poorly managed social presence may be more detrimental than having no presence at all." Optimized LinkedIn Profile Let’s start with the cornerstone of your LinkedIn program, your optimized LinkedIn profile. Leveraging...

15:46 / Articles / Guide
08 Oct

If your company’s chief executive is in the news, you always hope it’s for a positive reason. In the case of General Electric (GE), the company’s CEOs have unfortunately had a tumultuous relationship with the media in the recent past. Only last week, GE’s CEO John Flannery made headlines when he was ousted from the company after only 14 months. Part of the reason for such a quick change may have been the large shoes that both Flannery and his predecessor Jeff Immelt failed to fill: those of influential executive Jack Welch. Jack Welch was the illustrious CEO for GE from 1981 to 2001, during which time he garnered the reputation of one of America’s greatest business leaders. Therefore, it comes as no surprise that his social media channels also serve as an excellent model for thought leadership. Now retired, Jack...

21:04 / Executive Spotlight