30 Jan

With social media becoming an increasingly essential tool for executives to build their personal branding, establish thought leadership, and support business objectives, the demand for content creation continues to grow. While some in-house marketers can support their executives, they’re often too busy with marketing the company brand, or they may not be familiar with the different strategies involved to effectively position an executive. Many executives turn to ghostwriters to help maintain an active presence, often seeing it as a time-saving solution. However, while ghostwriting has its place, it’s crucial to recognize the unique advantages that experienced digital marketers bring to the table. A marketing-driven approach ensures that social media content doesn’t just sound engaging, but also actively contributes to broader business goals.   The Role of a Ghostwriter in Executive Content Ghostwriting — the act of writing content on behalf of someone else — is...

18:20 / Executive Expertise