Social media is a powerful tool. When used correctly, it can help CEOs connect with their audience, build their personal brand, and help their company reach its business goals.
However, social media is a public platform, and sometimes an executive's message may be misconstrued by the general public, or a spur of the moment Tweet might hurt their company.
That being said, the benefits of having your company's leadership team on social media far outweigh the risks. To learn more, take a look at Managing the Risks of Executive Social Media Presence, an article written by our CEO, Elissa Liu.
In this article, we look at three different topics that CEOs will want to be careful talking about on social media. We also look at examples of how social media posts have hurt brands in the past, and offer tips on how to...