11 May

One of the most common reasons why marketers haven’t been able to strategically position their company’s executive online is because the executive is often busy with other responsibilities. An executive social media presence has become an integral part of a company’s digital marketing strategy, so this roadblock can be a significant challenge to overcome. However, there are ways to launch an effective social media presence for executives that are short on time. Read our tips below based on our own experience working with busy exec clients!   1. Create Social Media Content in Batches One way to help relieve the burden on executives is to create social media content in larger batches. For example: Draft up multiple posts for them to review at one time, rather than sending out one post to review at a time. If developing videos is a part of your...

12:07 / Guide
17 May

Chief Executive Chair at Ann Summers and Knickerbox, Jacqueline Gold CBE is considered by many to be one of the most inspiring and successful executive women in the UK. In 1981, Gold wanted women to be able to purchase lingerie and sex toys in a high class environment. By 1987, Gold was appointed CEO of Ann Summers and turned a sex shop run by men into a multi-millon pound business run by women, for women.  On social media, Gold has created a women-centric and business-centric community by advocating for women’s autonomy and sharing her business advice throughout her content. Gold uses a comprehensive strategy across Instagram, LinkedIn, and Twitter. In this article, we will be looking at how effective Gold’s influential presence is on Instagram in particular.    Authenticity and Inspiration on Instagram At the time of this article’s publication, Jacqueline Gold’s Instagram...

17:20 / Executive Spotlight
10 Jul

In part one of “Executives Supporting #BlackLivesMatter,” we discussed executives that openly and actively voiced their opinions in the fight against systemic racism. Here are some examples of executives who are showcasing entrepreneurial leadership by being specific with their action and simultaneously using their personal social media platforms to reinforce the process....

14:13 / Front Page Execs
22 May

The benefits of social media for businesses does not end at the brand’s presence, but can also extend to include its leadership team. Whether handled by an in-house marketing team or an outside digital marketing agency, more executives are establishing a stronger online presence through popular platforms like LinkedIn, Twitter, and Instagram. When executives use social media to establish their personal branding, this has been proven to be a highly effective way to complement a brand's existing social media strategy. When establishing your executive social media program, one important step is to set key performance indicators, or KPIs. As the name suggests, KPIs help measure the performance of your campaign. It is helpful to think of it as a measurable goal that can be set before the social media campaign begins. Throughout an executive's social media program, these numbers can be...

20:23 / Guide
13 Mar

For years, executives and even some brands used the fact they operate in a regulated industry to avoid developing a social media strategy and presence. From various sectors of the financial services industry and the healthcare industry to the alcohol and cannabis industries to name a few, there are a variety of regulations that affect marketing and advertising, including social media. This presents marketers with tricky social media barrier to navigate. However, this does not mean that companies and their executives can do nothing. Having worked with both brands and their key executives to establish a social media presence in several of these industries, we found there are two key steps in developing a successful marketing program in highly-regulated industries. First, it is about clearly understanding the regulatory constraint on any marketing or social media program. The second step is that...

21:29 / CEO Insights by Elissa Liu
30 Jan

In August 2018, Salesforce CEO Marc Benioff made the decision to promote the company’s COO Keith Block to be its new co-CEO. Salesforce’s long-time founder was prompted to partner up with Block after taking a two-week-long digital detox last July. After this brief hiatus, Benioff told CNBC that experiencing such tranquility without his electronics made him realize one thing: he was too busy. With Block now helping Benioff run the 20-year-old cloud-based software company, Benioff has been focusing his attentions on passion projects to use his position of power for social good. By focusing on this aspect of his leadership, Salesforce has also seen the added benefit of having a positive and public face for the brand. From a quick glance at Benioff’s Twitter page, it is instantly clear what type of leader the Salesforce CEO and newly named owner of...

19:50 / Executive Spotlight