03 Mar

In our previous article, we shared how executives in the healthcare industry can navigate industry regulations while still using social media effectively. In this article, we turn our attention to another industry with just as strict compliance rules: finance. Whether an executive is in the private equity space, banking, investments, or another finance-related sector, just like healthcare executives, finance executives must be careful about what they share online through social media. However, there are ways to effectively establish a social media presence to support company objectives. Keep reading to learn more about content that finance executives should stay away from, content ideas they can post, and how using social media in the highly-regulated financial industry is more accessible than you think.   Financial Compliance and Regulations Certain industries have regulatory bodies that oversee what type of information can or cannot be shared on social media...

15:39 / Guide
20 Jan

While many businesses today are on social media, executives on social media can help their company reach key business objectives through their own strategic online presence. Marketers can use a variety of different platform tools in order to effectively promote their executives and position them in front of an even larger audience. Read our nine tips on how your company’s social media accounts can improve executive visibility.    How To Improve Executive Visibility On LinkedIn Many companies have established their presence on LinkedIn, but the same can be said for executives as well. Our findings show that out of the 352 Fortune 500 CEOs on social media, 97% of them have a LinkedIn account. Here’s how marketers can leverage their company’s LinkedIn content to improve executive visibility and positioning.   Reshare an executive’s post  Many social media sites — LinkedIn included — offer a variety of...

16:49 / Guide
21 Jul

As an executive, being on social media has become an essential strategy for personal branding. Personal branding is beneficial for building trust with customers and improving your image. However, receiving engagement and followers can sometimes be difficult as social media trends evolve quickly. We explain four ways executives can grow their social media presence — which can sometimes even lead to them trending in the news. Keep reading for tips on how to increase your executive's engagement. ...

20:48 / Articles
24 Jun

The founder and CEO of Box Inc, Aaron Levie, is an innovative leader in the tech world — and online. On Twitter, Levie is a conversation starter and uses his platform to share his thoughts, opinions, and advice on software, technology, and crypto. He effectively uses his social media platform to authentically engage with his followers. Keep reading for our analysis of Levie’s online presence.    An Engaged Conversation Starter on Twitter On Twitter, Aaron Levie has a large audience with over 2.4 million followers. He has gained a large following by sharing his opinions, experiences, and even some jokes every now and then. Levie is a conversation starter and isn’t afraid to share his opinion and openly engage with other users. It's clear that he views this platform as a space to share his insights and interact with his followers and other...

17:56 / Executive Spotlight
03 Jun

Brian Chesky is the co-founder and CEO of Airbnb, an online marketplace where users can list or rent homes for travel purposes. On social media, Chesky has positioned himself as a compassionate and effective leader. He shares his business expertise, personal interests, and shows his support for his company.  Continue reading as we analyze Chesky’s Instagram and Twitter content to show how executives can create an effective social media presence by being business-oriented on Twitter and more casual on Instagram.    A Strong Leader on Twitter Chesky is very active on Twitter and this shows in the number of followers he has on this platform with over 481,000. On Twitter, he has positioned himself well as a thought leader in his industry by showcasing his leadership skills and sharing relevant company content. This type of positive first impression is extremely valuable and is what...

19:13 / Executive Spotlight
27 May

The NBA playoffs have become a trending topic on Twitter as we get closer to the finals. Certain CEOs and executives have gone to Twitter to share their thoughts on the ongoing games. Executives involved in the NBA such as Micky Arison, Brandon Schneider, and Cynt Marshall have tweeted in support of their teams as the playoffs continue.  In this article, we will look at the top Tweets from these influential executives and how discussing trending topics on social media such as the NBA playoffs has also been beneficial for their brands.    Micky Arison  Chairman of Carnival Corporation Micky Arison took ownership of the Miami Heat in 1995. This week, the Miami Heat is playing the Boston Celtics in the Eastern Conference Finals. In light of this, Arison has used his Twitter account to support his team and spread positive messages about the...

17:36 / Front Page Execs
25 Apr

Maintaining an executive’s social media presence is no longer just a nice-to-have for organizations and their leaders. It’s becoming an essential part of every company’s business model. Still, far too many executives are avoiding social media altogether — and it could be costing them in more ways than expected. Keep reading to learn more about the benefits of having your executives on social media, as well as how it should be positioned differently from the brand’s social media. ...

18:23 / Articles